Arsenal Completes Sale of APPLIED Adhesives to Bertram Capital

April 15, 2025

New York, NY - Arsenal Capital Partners (“Arsenal”), a private equity firm specializing in building industrial growth and healthcare companies, today announced the sale of its portfolio company, Applied Products, Inc. (“APPLIED Adhesives”), to Bertram Capital (“Bertram”). The terms of the transaction were not disclosed.

APPLIED Adhesives is a comprehensive provider of adhesive solutions for the packaging, product assembly, paper converting, and automotive markets. The company is a value-added distributor of hot melt, water-based and structural adhesives, as well as adhesive dispensing equipment. APPLIED Adhesives serves as a critical supply chain partner to leading adhesive manufacturers and formulators by offering reach, high service levels, and technical expertise to an expansive customer base. APPLIED Adhesives also has an extensive portfolio of private label adhesives and equipment through several brands including ASURE, Adhezion, InfinityBond, Pacific Adhesives, AST Equipment, and KEYSTONE equipment spare parts.

Arsenal completed its initial investment in APPLIED Adhesives in 2021. Over the last four years, APPLIED Adhesives completed 17 strategic acquisitions that added new territories, products, technical capabilities, and fueled significant organic growth. Under Arsenal’s ownership, APPLIED Adhesives successfully expanded into high-growth markets such as product assembly and automotive, broadened its product and equipment portfolio, and made significant investments in digital and e-commerce capabilities to support its long-term scalability.

Roy Seroussi, an Investment Partner of Arsenal, said, “We are incredibly proud of what the APPLIED Adhesives team has accomplished during our partnership. Under John Feriancek’s leadership, APPLIED Adhesives has nearly tripled sales, executed and integrated a series of strategic acquisitions, and meaningfully strengthened its value proposition and market reach. The team’s focus and execution have firmly established APPLIED Adhesives as a leading innovator in the value-added distribution market. We are grateful to the entire APPLIED Adhesives organization for its dedication in driving this successful outcome.”

John Feriancek, President and CEO of APPLIED Adhesives, stated, “Our partnership with Arsenal has been instrumental to our success over the past four years. Arsenal’s strategic guidance and deep expertise in the adhesives sector enabled us to expand our platform and capabilities. We are excited to partner with Bertram as we enter our next phase of growth and continue to expand our reach and impact in the marketplace.”

Ryan Berman, a Managing Director of Arsenal, commented, “The growth and transformation achieved over our partnership with APPLIED Adhesives underscores Arsenal’s commitment to building market-leading companies in the adhesives sector. We wish the APPLIED Adhesives team and Bertram continued success in this exciting new chapter.”

Arsenal has deep experience in the adhesives, sealants, coatings, and elastomers (“CASE”) sector, with current investments including Meridian Adhesives Group, ATP Adhesive Systems, Fenzi Group, Polycorp, and Polytek. Prior investments in the CASE sector include Royal Adhesives & Sealants, Seal For Life, Elite Comfort Solutions, and Accella Performance Materials.

Houlihan Lokey Capital, Inc. and Lincoln International LLC acted as financial advisors to APPLIED Adhesives. Sidley Austin LLP and Faegre Drinker Biddle & Reath LLP served as legal counsel.